{"id":2667,"date":"2020-10-08T13:00:17","date_gmt":"2020-10-08T04:00:17","guid":{"rendered":"https:\/\/unmixlove.com\/?p=2667"},"modified":"2020-10-08T14:40:30","modified_gmt":"2020-10-08T05:40:30","slug":"%e5%a5%b3%e3%81%ae%e5%ad%90%e3%82%92%e5%b9%b8%e3%81%9b%e3%81%ab%e3%81%97%e3%81%9f%e3%81%84%ef%bc%81","status":"publish","type":"post","link":"https:\/\/unmixlove.com\/en\/archives\/2667","title":{"rendered":"Airi Hata\u2019s School Of Self-Love"},"content":{"rendered":"

You Never Know Until You Try<\/b><\/span><\/h3>\n

Yasuo Yoshikawa<\/strong>\u3000You\u2019ve worked as a magazine editor for a very long time. <\/p>\n

Airi Hata<\/strong>\u3000My interest in editorial work began in high school\u2014I told everyone that I wanted to work for a magazine when I grew up. I got my first opportunity while still in university, when a friend of mine studied abroad and I replaced her as an editorial assistant at Kodansha’s ViVi Magazine<\/a>. At the time, the fashion editor and director Ayumi Gunji also worked in the editorial department, so I frequently consulted her for career advice. She told me that in order to find my best fit, I should become an assistant for each role that I was interested in. <\/p>\n

Yasuo<\/strong>\u3000That\u2019s a fantastic point. Assisting is a very hands on job that really allows you to experience the industry from all sides. <\/p>\n

Airi<\/strong>\u3000She\u2019s an extremely kind person. After trying a variety of positions, I realized that my true passions are content creation and writing. Ms. Gunji did exactly that, so as her assistant, I learned how to create magazines from scratch.<\/p>\n

Yasuo<\/strong>\u3000What a valuable mentor. Did you begin work right after graduating? <\/p>\n

Airi<\/strong>\u3000Well, I spent some time interning before graduating college, which is how I initially met Ms. Gunji After graduation, I wanted to continue studying under her, so I became her assistant on the newly created GLAMOROUS Magazine. Shortly thereafter, I became freelance, and eventually joined GINGER Magazine<\/a> as one of the founding members. I spent five years there before transitioning to FIGARO japon Magazine<\/a>.<\/p>\n

Yasuo<\/strong>\u3000What initially drew you to editorial, fashion or beauty? <\/p>\n

Airi<\/strong>\u3000My first interest was fashion, but of course, that\u2019s since expanded. At FIGARO Japon<\/i>, I covered a lot of different content, including travel and culture. I really like when I have the opportunity to explore different realms and play around a little; I feel like these changes give magazines a little more depth. I also felt quite strongly about learning how to create digital content.<\/p>\n

Yasuo<\/strong>\u3000I love your desire to try new things.  It\u2019s really refreshing and inspiring.<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

To Teach Is To Change A Life<\/b><\/span><\/h3>\n

Yasuo<\/strong>\u3000What\u2019s this new project that you\u2019re currently working on? <\/p>\n

Airi<\/strong>\u3000When I was the editor-in-chief of digital media, I often tracked the popularity of specific articles. Weirdly enough, I found that pieces with more negative expressions in the titles, such as \u201cYou Shouldn\u2019t Do This\u201d or \u201cYou Shouldn\u2019t Wear That,\u201d often garnered the most page views. People are so afraid that they won\u2019t fit what\u2019s considered \u201cordinary\u201d that they\u2019ll often diminish their own individuality in the process. It\u2019s all so arbitrary, because who even decides what\u2019s trendy and ordinary in the first place? As a young woman, it can be so inhibiting to constantly read such things. Obsessing over the status quo can be quite toxic. After all, it\u2019s completely natural for people to be different and unique in their own way. It got me thinking about what I should do to change this situation. <\/p>\n

Yasuo<\/strong>\u3000Was this your first big step away from the editorial world as you knew it? <\/p>\n

Airi<\/strong>\u3000There were many times that I helped edit as a freelancer, but I was mainly a part of a team. So, in a sense, yes. I want to have a direct impact on the lives of women, one not through the mainstream media. I\u2019m trying to create my own learning space for women, but it\u2019s tough because there\u2019s nothing else like it right now. It\u2019s taking a lot of courage on my end.<\/p>\n

Yasuo<\/strong>\u3000I understand that feeling, but you must have hope that there are women out there that would really benefit from this idea of yours. What would you like to teach? <\/p>\n

Airi<\/strong>\u3000Transmitting information is a big job, because in a certain sense, people view you as a kind of resource. In our information society, women need to know who they are and what they stand for without being negatively influenced by technology and targeted advertising. Trends are not for everyone, and people need to be able to create their own independent opinions about what looks good for them. Nowadays, the influence of SNS is so great that it can be a little anxiety inducing. As a teacher, I want to figure out the root issues of what causes women to feel self-doubt and try to find new ways that we can cope with our unique identities in this ever changing world. At the end of the day, all you have is yourself, so you need to utilize your personality and passion to develop your own future on your own terms. <\/p>\n

\n<\/p>

Exploration Is The Key To Happiness<\/b><\/span><\/h3>\n

Airi<\/strong>\u3000I really loved letting you do my makeup today. I feel like I learned a lot of new things about myself. <\/p>\n

Yasuo<\/strong>\u3000In a way, make-up requires a lot of touching, so the way that you apply it is really a reflection of the ways that you feel about yourself and your face. If you apply your own makeup and find it to be very beautiful, then that can be a very gratifying feeling. Make-up is an incredible way to fill yourself with gratitude and self-love.<\/p>\n

When I first met you today, I found your natural ease and self-confidence to be attractive, so I didn\u2019t try to alter your appearance in any way\u2014I just let your energy shine through all on its own.<\/p>\n

Airi<\/strong>\u3000When you asked me to bring my favorite cosmetics to today\u2019s interview, it really made me reflect on my past choices. <\/p>\n

Yasuo<\/strong>\u3000What do you mean?<\/p>\n

Airi<\/strong>\u3000For some reason, I didn\u2019t bring the lipstick that I normally use. I realized that I often choose that lipstick shade because I feel like it\u2019s a \u201csafe choice\u201d for me to wear.  However, it\u2019s not the best one for pushing me out of my comfort zone.<\/p>\n

Yasuo<\/strong>\u3000I asked you if you wanted pink or orange lipstick with your makeup today.<\/p>\n

Airi<\/strong>\u3000Right, and both of them were colors that I\u2019d never used before.  I normally only wear brown lipsticks because I like more natural tones, so this pale pink shade really feels like a new me. When you put it on though, it all clicked\u2014watching you do my makeup helped me rethink my process. <\/p>\n

Yasuo<\/strong>\u3000Everyone feels like they have certain colors that suit them better than others. I disagree though, and really feel like all colors work well on all people. I wish more people could learn to view makeup as a freeing and inventive process. <\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Finding Oneself In The Age of Information <\/b><\/span><\/h3>\n

Airi<\/strong>\u3000I love visiting the beauty counters in department stores, but I\u2019m so surprised at how many customers select their own colors without confirming them with a specialist. How can you make a decision like that on your own? <\/p>\n

Yasuo<\/strong>\u3000Well, now there\u2019s so much information available about certain products that I would think they research before they go. <\/p>\n

Airi<\/strong>\u3000That\u2019s certainly true, but how can you be sure that certain information specifically applies to you? If you follow what everyone else is doing, then you may miss out on a chance to meet a better you. <\/p>\n

Yasuo<\/strong>\u3000Many women wrongly believe that there\u2019s a one-size fits all approach to makeup. They don\u2019t want to make a poor decision, so they often choose what others recommend for them without really pushing themselves to experiment with new colors or styles. <\/p>\n

Airi<\/strong>\u3000I get that. Up until quite recently, many advertising methods revolved around what styles men liked, or what certain fashion magazines were promoting, but I feel as though that\u2019s no longer the case. Now, there\u2019s more of an emphasis on serving oneself and your own individual features. <\/p>\n

Yasuo<\/strong>\u3000Japanese culture emphasizes the importance of caring about and helping others, but I wonder if you can truly take good care of yourself before caring for and seeking to be liked by others. You have to make yourself a priority first.<\/p>\n

Airi<\/strong>\u3000Whenever I speak with young women, I\u2019m always shocked by how much information they absorb on a daily basis. They have strong instincts and can identify the differences between what\u2019s right and what\u2019s wrong. They respect others, express themselves appropriately, and strive for self-acceptance, but I can\u2019t help imagining how overwhelming all of that must be in today\u2019s world. Sometimes we feign certain personalities in order to survive. This is one of the many reasons why I wish to create an offline space of communication where women can connect and discuss their respective challenges. <\/p>\n

Yasuo<\/strong>\u3000Technology creates these problems not only in Japan, but also in the United States. However, the United States is a little bit better about providing counseling for people, whereas Japan really needs to improve in that arena.<\/p>\n

Airi<\/strong>\u3000I feel similarly about that idea. I don\u2019t have any specific role models that I admire, so I really feel like I\u2019m starting from scratch with this project. There will be many challenges, so I definitely need courage, but I feel invigorated by the idea of getting to meet new people and finding new inspirations. My energy is boundless!<\/p>\n

\n<\/p>

These Are A Few Of My Favorite Things<\/b><\/span><\/h3>\n

Yasuo<\/strong>\u3000It\u2019s such a shame that I couldn\u2019t see your favorite lipstick! I always love to see what people carry around with them. What are some of your other favorite products? <\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Airi\u3000<\/strong>Well, this item isn\u2019t necessarily my favorite, but I love the message surrounding the brand Opera<\/a>. It\u2019s a young brand in Japan, and they recently revitalized the advertising in hopes of connecting with a more contemporary crowd. Their new message emphasizes the importance of self-affirmation and self-confidence despite what others may think of you, which I think is really beautiful and heartwarming. Cultivating the idea of self-love in today\u2019s youth is more important than ever. <\/p>\n

As you can see, the packaging is quite special\u2014I believe they designed it like a painter\u2019s palette in hopes of encouraging people to experiment and play with various colors. The lipsticks are really smooth in texture and highly moisturizing.  <\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Airi\u3000<\/strong><\/p>\n

I\u2019m also really into hair perfume, particularly the ones from YUMEDREAMING<\/a>. Not only do they give your hair a nice gloss and sheen, but they\u2019re also such gentle, grounding scents. You can even layer them for a more nuanced approach. They\u2019re a great choice for someone like me, whose anxieties, emotions, and expectations often feel overwhelming in the face of a new challenge. When I\u2019m getting ready for the day, I try not to let my thoughts run wild, and instead try to objectively look at my condition and let my scent(s) do all the talking.<\/p>\n

\u00a0<\/p>\n

Photos \/ Interview :\u00a0 Yasuo Yoshikawa<\/p>\n

Text : Mikako Koyama<\/p>\n

Location\uff1aBoConcept Aoyama<\/a><\/p>","protected":false},"excerpt":{"rendered":"

You Never Know Until You Try Yasuo Yoshikawa\u3000You\u2019ve worked as a magazine editor for a very long time.  Airi Hata\u3000My interest in editorial work began in high school\u2014I told everyone that I wanted to work for a magazine when I grew up. I got my first opportunity while still in university, when a friend of mine studied abroad and I replaced her as an editorial assistant at Kodansha’s ViVi Magazine. At the time, the fashion editor and director Ayumi Gunji also worked in the editorial department, so I frequently consulted her for career advice. She told me that in order to find my best fit, I should become an assistant for each role that I was interested in.  Yasuo\u3000That\u2019s a fantastic point. Assisting is a very hands on job that really allows you to experience the industry from all sides.  Airi\u3000She\u2019s an extremely kind person. After trying a variety of positions, I realized that my true passions are content creation and writing. Ms. Gunji did exactly that, so as her assistant, I learned how to create magazines from scratch. Yasuo\u3000What a valuable mentor. Did you begin work right after graduating?  Airi\u3000Well, I spent some time interning before graduating college, which is how I initially met Ms. Gunji After graduation, I wanted to continue studying under her, so I became her assistant on the newly created GLAMOROUS Magazine. Shortly thereafter, I became freelance, and eventually joined GINGER Magazine as one of the founding members. I spent five years there before transitioning to FIGARO japon Magazine. Yasuo\u3000What initially drew you to editorial, fashion or beauty?  Airi\u3000My first interest was fashion, but of course, that\u2019s since expanded. At FIGARO Japon, I covered a lot of different content, including travel and culture. I really like when I have the opportunity to explore different realms and play around a little; I feel like these changes give magazines a little more depth. I also felt quite strongly about learning how to create digital content. Yasuo\u3000I love your desire to try new things.  It\u2019s really refreshing and inspiring. To Teach Is To Change A Life Yasuo\u3000What\u2019s this new project that you\u2019re currently working on?  Airi\u3000When I was the editor-in-chief of digital media, I often tracked the popularity of specific articles. Weirdly enough, I found that pieces with more negative expressions in the titles, such as \u201cYou Shouldn\u2019t Do This\u201d or \u201cYou Shouldn\u2019t Wear That,\u201d often garnered the most page views. People are so afraid that they won\u2019t fit what\u2019s considered \u201cordinary\u201d that they\u2019ll often diminish their own individuality in the process. It\u2019s all so arbitrary, because who even decides what\u2019s trendy and ordinary in the first place? As a young woman, it can be so inhibiting to constantly read such things. Obsessing over the status quo can be quite toxic. After all, it\u2019s completely natural for people to be different and unique in their own way. It got me thinking about what I should do to change this situation.  Yasuo\u3000Was this your first big step away from the editorial world as you knew it?  Airi\u3000There were many times that I helped edit as a freelancer, but I was mainly a part of a team. So, in a sense, yes. I want to have a direct impact on the lives of women, one not through the mainstream media. I\u2019m trying to create my own learning space for women, but it\u2019s tough because there\u2019s nothing else like it right now. It\u2019s taking a lot of courage on my end. Yasuo\u3000I understand that feeling, but you must have hope that there are women out there that would really benefit from this idea of yours. What would you like to teach?  Airi\u3000Transmitting information is a big job, because in a certain sense, people view you as a kind of resource. In our information society, women need to know who they are and what they stand for without being negatively influenced by technology and targeted advertising. Trends are not for everyone, and people need to be able to create their own independent opinions about what looks good for them. Nowadays, the influence of SNS is so great that it can be a little anxiety inducing. As a teacher, I want to figure out the root issues of what causes women to feel self-doubt and try to find new ways that we can cope with our unique identities in this ever changing world. At the end of the day, all you have is yourself, so you need to utilize your personality and passion to develop your own future on your own terms.  Exploration Is The Key To Happiness Airi\u3000I really loved letting you do my makeup today. I feel like I learned a lot of new things about myself.  Yasuo\u3000In a way, make-up requires a lot of touching, so the way that you apply it is really a reflection of the ways that you feel about yourself and your face. If you apply your own makeup and find it to be very beautiful, then that can be a very gratifying feeling. Make-up is an incredible way to fill yourself with gratitude and self-love. When I first met you today, I found your natural ease and self-confidence to be attractive, so I didn\u2019t try to alter your appearance in any way\u2014I just let your energy shine through all on its own. Airi\u3000When you asked me to bring my favorite cosmetics to today\u2019s interview, it really made me reflect on my past choices.  Yasuo\u3000What do you mean? Airi\u3000For some reason, I didn\u2019t bring the lipstick that I normally use. I realized that I often choose that lipstick shade because I feel like it\u2019s a \u201csafe choice\u201d for me to wear.  However, it\u2019s not the best one for pushing me out of my comfort zone. Yasuo\u3000I asked you if you wanted pink or orange lipstick with your makeup today. Airi\u3000Right, and both of them were colors that I\u2019d never used before.  I normally only wear brown lipsticks because I like more natural tones, so this pale pink shade really feels like a new me. When you put it on though, it all clicked\u2014watching you do my makeup helped me rethink my process.  Yasuo\u3000Everyone feels like they have certain colors that suit them better than others. I disagree though, and really feel like all colors work well on all people. I wish more people could learn to view makeup as a freeing and inventive process.  Finding Oneself In The Age of Information  Airi\u3000I love visiting the beauty counters in department stores, but I\u2019m so surprised at how many customers select their own colors without confirming them with a specialist. How can you make a decision like that on your own?  Yasuo\u3000Well, now there\u2019s so much information available about certain products that I would think they research before they go.  Airi\u3000That\u2019s certainly true, but how can you be sure that certain information specifically applies to you? If you follow what everyone else is doing, then you may miss out on a chance to meet a better you.  Yasuo\u3000Many women wrongly believe that there\u2019s a one-size fits all approach to makeup. They don\u2019t want to make a poor decision, so they often choose what others recommend for them without really pushing themselves to experiment with new colors or styles.  Airi\u3000I get that. Up until quite recently, many advertising methods revolved around what styles men liked, or what certain fashion magazines were promoting, but I feel as though that\u2019s no longer the case. Now, there\u2019s more of an emphasis on serving oneself and your own individual features.  Yasuo\u3000Japanese culture emphasizes the importance of caring about and helping others, but I wonder if you can truly take good care of yourself before caring for and seeking to be liked by others. You have to make yourself a priority first. Airi\u3000Whenever I speak with young women, I\u2019m always shocked by how much information they absorb on a daily basis. They have strong instincts and can identify the differences between what\u2019s right and what\u2019s wrong. They respect others, express themselves appropriately, and strive for self-acceptance, but I can\u2019t help imagining how overwhelming all of that must be in today\u2019s world. Sometimes we feign certain personalities in order to survive. This is one of the many reasons why I wish to create an offline space of communication where women can connect and discuss their respective challenges.  Yasuo\u3000Technology creates these problems not only in Japan, but also in the United States. However, the United States is a little bit better about providing counseling for people, whereas Japan really needs to improve in that arena. Airi\u3000I feel similarly about that idea. I don\u2019t have any specific role models that I admire, so I really feel like I\u2019m starting from scratch with this project. There will be many challenges, so I definitely need courage, but I feel invigorated by the idea of getting to meet new people and finding new inspirations. My energy is boundless! These Are A Few Of My Favorite Things Yasuo\u3000It\u2019s such a shame that I couldn\u2019t see your favorite lipstick! I always love to see what people carry around with them. What are some of your other favorite products?  Airi\u3000Well, this item isn\u2019t necessarily my favorite, but I love the message surrounding the brand Opera. It\u2019s a young brand in Japan, and they recently revitalized the advertising in hopes of connecting with a more contemporary crowd. Their new message emphasizes the importance of self-affirmation and self-confidence despite what others may think of you, which I think is really beautiful and heartwarming. Cultivating the idea of self-love in today\u2019s youth is more important than ever.  As you can see, the packaging is quite special\u2014I believe they designed it like a painter\u2019s palette in hopes of encouraging people to experiment and play with various colors. The lipsticks are really smooth in texture and highly moisturizing.   Airi\u3000 I\u2019m also really into hair perfume, particularly the ones from YUMEDREAMING. Not only do they give your hair a nice gloss and sheen, but they\u2019re also such gentle, grounding scents. You can even layer them for a more nuanced approach. They\u2019re a great choice for someone like me, whose anxieties, emotions, and expectations often feel overwhelming in the face of a new challenge. When I\u2019m getting ready for the day, I try not to let my thoughts run wild, and instead try to objectively look at my condition and let my scent(s) do all the talking. \u00a0 Photos \/ Interview :\u00a0 Yasuo Yoshikawa Text : Mikako Koyama Location\uff1aBoConcept Aoyama<\/p>\n","protected":false},"author":1,"featured_media":2416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","_locale":"en_US","_original_post":"https:\/\/unmixlove.com\/?p=2406"},"categories":[5,8],"tags":[55,79,83],"_links":{"self":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2667"}],"collection":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":29,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":2700,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2667\/revisions\/2700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media\/2416"}],"wp:attachment":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}