{"id":2346,"date":"2020-07-21T23:01:54","date_gmt":"2020-07-21T14:01:54","guid":{"rendered":"https:\/\/unmixlove.com\/?p=2346"},"modified":"2020-09-04T14:49:05","modified_gmt":"2020-09-04T05:49:05","slug":"%e3%80%8c%e3%81%93%e3%82%8c%e3%81%8c%e3%81%84%e3%81%84%ef%bc%81%e3%80%8d%e3%81%ab%e3%81%93%e3%81%a0%e3%82%8f%e3%82%8a%e3%81%9f%e3%81%84-2","status":"publish","type":"post","link":"https:\/\/unmixlove.com\/en\/archives\/2346","title":{"rendered":"Finding That \u201cThis Is It!\u201d Feeling: How Editor-In-Chief Misako Umeda Strives For Greatness Each And Every Day"},"content":{"rendered":"

Don\u2019t Be Afraid To Ask Questions<\/strong><\/h3>\n

Yasuo\u3000<\/strong>How long have you been editor-in-chief at & ROSY<\/a>?<\/p>\n

Misako\u3000<\/strong>I\u2019m currently in my third year. Around age forty, most women are pretty confident about who they are, what suits their sense of style, and what matters to them. & ROSY isn\u2019t only about styling and makeup tutorials\u2014our audience is full of sophisticated, well-minded women who know the true meaning of beauty. They\u2019re refined, experienced, and classy.\u00a0<\/p>\n

Yasuo\u3000<\/strong>Are you referring to women with their own sense of style?<\/p>\n

Misako\u3000<\/strong>Well, that varies from person to person. Some women think it’s better to accept and adapt, while others prefer to derive their own unique looks. I mean more so in terms of aging\u2014it\u2019s a natural phenomenon, so we try to encourage our readers to acknowledge it and accept themselves.<\/p>\n

Yasuo<\/strong>\u3000Has your audience embraced that idea?<\/p>\n

Misako\u3000<\/strong>& ROSY frequently hosts seminars, and more often than not, we confront questions about aging. Many women are worried about the process and aren\u2019t sure how to best prepare. We live in an information-oriented society, so it can be hard to parse through all that one might find and then decide what\u2019s best for them. Even I feel like I don\u2019t understand things sometimes, which can make it hard to feel satisfied.\u00a0<\/p>\n

Yasuo\u3000<\/strong>I totally agree with you. As we move through life, different unforeseen challenges pop up that can make it hard to stay optimistic.\u00a0\u00a0<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Misako<\/strong>\u3000Ultimately, I find that my dissatisfaction with things fuels me with a will to live. I enjoy questioning life and searching for answers.<\/p>\n

Yasuo\u3000<\/strong>In that sense, I don\u2019t think there\u2019s anything wrong with a little dissatisfaction\u2014I actually find it to be rather normal. Dissatisfaction leads me to create my own products, something that I genuinely believe in. <\/p>\n

Misako\u3000<\/strong>I don\u2019t think good can exist without bad. I\u2019m very particular about going above and beyond at things. Some people might be okay with the status quo, but I truly want to love everything I produce.  <\/p>\n

Yasuo\u3000<\/strong>Persistence is key. I\u2019m sure that passion is evident in everything that you create.<\/p>\n

Misako\u3000<\/strong>Once during the presentation of a new product, the makeup artist RUMIKO<\/a> said, “I won’t just say O.K.\u2014I have to get the \u2018this is it\u2019 feeling and I create a product that I truly love.” Hearing that from her was so inspiring. I even went up to her afterwards to express my agreement!<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Getting The Full Picture<\/strong><\/h3>\n

Yasuo\u3000<\/strong>Have you always worked for beauty departments?<\/p>\n

Misako\u3000<\/strong>I worked at CUTIE for about two years before transitioning to Sweet<\/a>. I stayed there for seventeen years before ending up at & ROSY. I\u2019ve managed both fashion and beauty for a long time, but eventually began noticing how beauty magazines feature relatively no long shots, only tight close-ups of a model\u2019s face. That\u2019s definitely not the best or most accurate way to reflect the diversity that we see in the real world. At the time, we didn\u2019t have a beauty based magazine under Takarajimasha, and I was considering switching to a new publisher with a specific beauty publication. Shortly thereafter, they announced the addition of & ROSY. It was such lucky timing.\u00a0<\/p>\n

Yasuo\u3000<\/strong>Your thoughts may have manifested that. In the United States, we have Allure<\/a>. Other than that, it\u2019s mainly fashion magazines that shoot close-up beauty features. Though I do feel like they do a good job of incorporating different style shots.\u00a0<\/p>\n

Misako\u3000<\/strong>That’s exactly what I wanted to do, so I made & ROSY<\/em>. Since it involves both beauty and fashion, many journalists and stylists are interested in working with us. I think our magazine has a distinct visual style that sets us apart from the rest.\u00a0<\/p>\n

Yasuo\u3000<\/strong>It\u2019s not always about the face. Sometimes, the entire image exudes style, elegance, and nuance in a much more impactful way.<\/p>\n

Misako\u3000<\/strong>The PR units of domestic fashion brands aren\u2019t as cutting-edge as those in the beauty industry. But, because they\u2019re highly stylish, they\u2019re able to seamlessly combine contemporary makeup and fashion trends in an eye-catching way.\u00a0<\/p>\n

Yasuo\u3000<\/strong>& ROSY<\/em>\u2019s images are so dreamy\u2014they always contain hints of unexpected beauty. I find it quite moving.\u00a0\u00a0<\/p>\n

Misako\u3000<\/strong>That’s right. We want to present visuals that tickle your imagination.<\/p>\n

Yasuo\u3000<\/strong>The idea of beauty resonates in people\u2019s hearts and minds, and & ROSY <\/em>seems to truly understand that.<\/p>\n

Misako\u3000<\/strong>Many people ask for personal advice on our Instagram Livestreams. Responding to each individual question is hard, but most women don\u2019t have any other outlet where they can discuss such issues. It would be great if our staff could also serve as personal hair and makeup consultants for our readers.\u00a0<\/p>\n

Yasuo\u3000<\/strong>I also think that cultivating an honest staff is so important. Readers don\u2019t like to see magazines endorsing one or two particular brands, because then they think it\u2019s all about money. I would like to see editors be more transparent about the products they\u2019re using from all across the market.\u00a0\u00a0\u00a0<\/p>\n

Misako\u3000<\/strong>Absolutely. I want the magazine to be a place where everyone feels comfortable seeking and receiving real, honest beauty advice. Our readers should know that we don\u2019t push products for profit or to satisfy current trends.<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Trust Your Intuition<\/strong><\/h3>\n

Yasuo\u3000<\/strong>Haruka Igawa<\/a> is &ROSY<\/em>\u2019s current cover model\u2014I\u2019m a huge fan. What made you select her?<\/p>\n

Misako<\/strong>\u3000Well, she\u2019s close in age to our target audience. Not only that, but she\u2019s so alluring and classy.  Collaborating with her has been so much fun; we definitely hope to keep working with her.  <\/p>\n

Yasuo\u3000<\/strong>She seems so authentic and accepting of physical changes. It\u2019s really wonderful.  <\/p>\n

Misako\u3000<\/strong>It\u2019s great how she seems so effortless, although I\u2019m sure she works quite hard to maintain her good looks. <\/p>\n

Yasuo\u3000<\/strong>Are you inspired by her at all? <\/p>\n

Misako\u3000<\/strong>I can\u2019t say I\u2019m particularly influenced by her\u2014our professions are so different, and what looks good on her doesn\u2019t mean that it will look good on me. However, she does give us a lot of great insight, and is so cooperative with our staff. <\/p>\n

When I asked Mrs. Igawa if she had any words for our readers about her makeup style, she told me that everyone has different facial structures, so what looks good on her might not suit someone else.  <\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Yasuo\u3000<\/strong>The audience doesn\u2019t need to look like Ms. Igawa\u2014you just want them to be inspired while remaining true to themselves. Everyone is so different, and I feel like a person\u2019s demeanor really adds to their overall charm. You may look great but have a very difficult personality. That\u2019s why I think it\u2019s wrong to encourage people to look more like celebrities. <\/p>\n

Misako\u3000<\/strong>That\u2019s true. Many people still want that advice though. I can only try to give them the best advice that I can.<\/p>\n

Yasuo\u3000<\/strong>When I teach department store beauty staff, I\u2019m always careful when encouraging them to experiment. Although I love to give advice, I wonder if it\u2019s just as important to let them think for themselves and then learn from their mistakes. You have to have confidence in your own ability.<\/p>\n

Misako\u3000<\/strong>Exactly. That\u2019s why & ROSY<\/em> contains a few \u201cHow To\u201d pages\u2014we want our audience to be inspired and build on their own skill sets.<\/p>\n

Yasuo\u3000<\/strong>You can always flip through magazines for a little visual inspiration.<\/p>\n

Misako\u3000<\/strong>Right, like this model has nice eyeliner on. <\/p>\n

Yasuo\u3000<\/strong>Exactly, admire how it looks simple, natural. <\/p>\n

Misako\u3000<\/strong>I also disagree with the categorization of skin tones, like is your base more blue or yellow? Although it\u2019s nice to know which type you are, it can be quite limiting to think that way.  <\/p>\n

Yasuo\u3000<\/strong>Using proper colors can be so effective. Once you know your skin tone, playing around with different shades is fun. I really wish people would experiment more.<\/p>\n

Misako\u3000<\/strong>When it comes to adding color, people often pigeonhole themselves. It\u2019s fun to mix and match different shades and clothes! <\/p>\n

<\/p>\n

Color Is Key<\/strong><\/h3>\n\n\n
\"\"<\/figure><\/div>\n\n\n

Yasuo\u3000<\/strong>What are some of your favorite products or styles? <\/p>\n

Misako\u3000<\/strong>This color on my nails is called \u201cNail Classy\u201d\u2014it\u2019s part of the magazine\u2019s collaboration with uka<\/a>, which was supervised by Kiho Watanabe. I wanted a more beige shade that emphasizes the elegance of an aging hand. <\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Misako\u3000<\/strong>These earrings are by one of my favorite jewelry brands, MARIHA<\/a>. I love the way they sway around my ears, and the freshwater pearls feel so delicate.<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Misako\u3000<\/strong>As a middle-aged woman, I can sometimes lose sight of what\u2019s trending. To keep things fresh, I like trying various colors. Initially, some shades seem quite strong, but when you actually put them on, they\u2019re not that intense. I like making selections depending on my mood, which helps keep things fun.<\/p>\n

<\/p>\n

Photos \/ Interview :  Yasuo Yoshikawa<\/p>\n

Text : Mikako Koyama<\/p>","protected":false},"excerpt":{"rendered":"

Don\u2019t Be Afraid To Ask Questions Yasuo\u3000How long have you been editor-in-chief at & ROSY? Misako\u3000I\u2019m currently in my third year. Around age forty, most women are pretty confident about who they are, what suits their sense of style, and what matters to them. & ROSY isn\u2019t only about styling and makeup tutorials\u2014our audience is full of sophisticated, well-minded women who know the true meaning of beauty. They\u2019re refined, experienced, and classy.\u00a0 Yasuo\u3000Are you referring to women with their own sense of style? Misako\u3000Well, that varies from person to person. Some women think it’s better to accept and adapt, while others prefer to derive their own unique looks. I mean more so in terms of aging\u2014it\u2019s a natural phenomenon, so we try to encourage our readers to acknowledge it and accept themselves. Yasuo\u3000Has your audience embraced that idea? Misako\u3000& ROSY frequently hosts seminars, and more often than not, we confront questions about aging. Many women are worried about the process and aren\u2019t sure how to best prepare. We live in an information-oriented society, so it can be hard to parse through all that one might find and then decide what\u2019s best for them. Even I feel like I don\u2019t understand things sometimes, which can make it hard to feel satisfied.\u00a0 Yasuo\u3000I totally agree with you. As we move through life, different unforeseen challenges pop up that can make it hard to stay optimistic.\u00a0\u00a0 Misako\u3000Ultimately, I find that my dissatisfaction with things fuels me with a will to live. I enjoy questioning life and searching for answers. Yasuo\u3000In that sense, I don\u2019t think there\u2019s anything wrong with a little dissatisfaction\u2014I actually find it to be rather normal. Dissatisfaction leads me to create my own products, something that I genuinely believe in.  Misako\u3000I don\u2019t think good can exist without bad. I\u2019m very particular about going above and beyond at things. Some people might be okay with the status quo, but I truly want to love everything I produce.   Yasuo\u3000Persistence is key. I\u2019m sure that passion is evident in everything that you create. Misako\u3000Once during the presentation of a new product, the makeup artist RUMIKO said, “I won’t just say O.K.\u2014I have to get the \u2018this is it\u2019 feeling and I create a product that I truly love.” Hearing that from her was so inspiring. I even went up to her afterwards to express my agreement! Getting The Full Picture Yasuo\u3000Have you always worked for beauty departments? Misako\u3000I worked at CUTIE for about two years before transitioning to Sweet. I stayed there for seventeen years before ending up at & ROSY. I\u2019ve managed both fashion and beauty for a long time, but eventually began noticing how beauty magazines feature relatively no long shots, only tight close-ups of a model\u2019s face. That\u2019s definitely not the best or most accurate way to reflect the diversity that we see in the real world. At the time, we didn\u2019t have a beauty based magazine under Takarajimasha, and I was considering switching to a new publisher with a specific beauty publication. Shortly thereafter, they announced the addition of & ROSY. It was such lucky timing.\u00a0 Yasuo\u3000Your thoughts may have manifested that. In the United States, we have Allure. Other than that, it\u2019s mainly fashion magazines that shoot close-up beauty features. Though I do feel like they do a good job of incorporating different style shots.\u00a0 Misako\u3000That’s exactly what I wanted to do, so I made & ROSY. Since it involves both beauty and fashion, many journalists and stylists are interested in working with us. I think our magazine has a distinct visual style that sets us apart from the rest.\u00a0 Yasuo\u3000It\u2019s not always about the face. Sometimes, the entire image exudes style, elegance, and nuance in a much more impactful way. Misako\u3000The PR units of domestic fashion brands aren\u2019t as cutting-edge as those in the beauty industry. But, because they\u2019re highly stylish, they\u2019re able to seamlessly combine contemporary makeup and fashion trends in an eye-catching way.\u00a0 Yasuo\u3000& ROSY\u2019s images are so dreamy\u2014they always contain hints of unexpected beauty. I find it quite moving.\u00a0\u00a0 Misako\u3000That’s right. We want to present visuals that tickle your imagination. Yasuo\u3000The idea of beauty resonates in people\u2019s hearts and minds, and & ROSY seems to truly understand that. Misako\u3000Many people ask for personal advice on our Instagram Livestreams. Responding to each individual question is hard, but most women don\u2019t have any other outlet where they can discuss such issues. It would be great if our staff could also serve as personal hair and makeup consultants for our readers.\u00a0 Yasuo\u3000I also think that cultivating an honest staff is so important. Readers don\u2019t like to see magazines endorsing one or two particular brands, because then they think it\u2019s all about money. I would like to see editors be more transparent about the products they\u2019re using from all across the market.\u00a0\u00a0\u00a0 Misako\u3000Absolutely. I want the magazine to be a place where everyone feels comfortable seeking and receiving real, honest beauty advice. Our readers should know that we don\u2019t push products for profit or to satisfy current trends. Trust Your Intuition Yasuo\u3000Haruka Igawa is &ROSY\u2019s current cover model\u2014I\u2019m a huge fan. What made you select her? Misako\u3000Well, she\u2019s close in age to our target audience. Not only that, but she\u2019s so alluring and classy.  Collaborating with her has been so much fun; we definitely hope to keep working with her.   Yasuo\u3000She seems so authentic and accepting of physical changes. It\u2019s really wonderful.   Misako\u3000It\u2019s great how she seems so effortless, although I\u2019m sure she works quite hard to maintain her good looks.  Yasuo\u3000Are you inspired by her at all?  Misako\u3000I can\u2019t say I\u2019m particularly influenced by her\u2014our professions are so different, and what looks good on her doesn\u2019t mean that it will look good on me. However, she does give us a lot of great insight, and is so cooperative with our staff.  When I asked Mrs. Igawa if she had any words for our readers about her makeup style, she told me that everyone has different facial structures, so what looks good on her might not suit someone else.   Yasuo\u3000The audience doesn\u2019t need to look like Ms. Igawa\u2014you just want them to be inspired while remaining true to themselves. Everyone is so different, and I feel like a person\u2019s demeanor really adds to their overall charm. You may look great but have a very difficult personality. That\u2019s why I think it\u2019s wrong to encourage people to look more like celebrities.  Misako\u3000That\u2019s true. Many people still want that advice though. I can only try to give them the best advice that I can. Yasuo\u3000When I teach department store beauty staff, I\u2019m always careful when encouraging them to experiment. Although I love to give advice, I wonder if it\u2019s just as important to let them think for themselves and then learn from their mistakes. You have to have confidence in your own ability. Misako\u3000Exactly. That\u2019s why & ROSY contains a few \u201cHow To\u201d pages\u2014we want our audience to be inspired and build on their own skill sets. Yasuo\u3000You can always flip through magazines for a little visual inspiration. Misako\u3000Right, like this model has nice eyeliner on.  Yasuo\u3000Exactly, admire how it looks simple, natural.  Misako\u3000I also disagree with the categorization of skin tones, like is your base more blue or yellow? Although it\u2019s nice to know which type you are, it can be quite limiting to think that way.   Yasuo\u3000Using proper colors can be so effective. Once you know your skin tone, playing around with different shades is fun. I really wish people would experiment more. Misako\u3000When it comes to adding color, people often pigeonhole themselves. It\u2019s fun to mix and match different shades and clothes!  Color Is Key Yasuo\u3000What are some of your favorite products or styles?  Misako\u3000This color on my nails is called \u201cNail Classy\u201d\u2014it\u2019s part of the magazine\u2019s collaboration with uka, which was supervised by Kiho Watanabe. I wanted a more beige shade that emphasizes the elegance of an aging hand.  Misako\u3000These earrings are by one of my favorite jewelry brands, MARIHA. I love the way they sway around my ears, and the freshwater pearls feel so delicate. Misako\u3000As a middle-aged woman, I can sometimes lose sight of what\u2019s trending. To keep things fresh, I like trying various colors. Initially, some shades seem quite strong, but when you actually put them on, they\u2019re not that intense. I like making selections depending on my mood, which helps keep things fun. Photos \/ Interview :  Yasuo Yoshikawa Text : Mikako Koyama<\/p>\n","protected":false},"author":1,"featured_media":2294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","_locale":"en_US","_original_post":"2300"},"categories":[5,8],"tags":[74,55,79,54],"_links":{"self":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2346"}],"collection":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/comments?post=2346"}],"version-history":[{"count":12,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2346\/revisions"}],"predecessor-version":[{"id":2492,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2346\/revisions\/2492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/categories?post=2346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/tags?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}