{"id":2287,"date":"2020-07-03T13:00:09","date_gmt":"2020-07-03T04:00:09","guid":{"rendered":"https:\/\/unmixlove.com\/?p=2287"},"modified":"2020-07-02T17:05:35","modified_gmt":"2020-07-02T08:05:35","slug":"%e7%be%8e%e5%ae%b9%e3%82%92%e5%91%b3%e6%96%b9%e3%81%ab%e3%80%81%e7%9b%ae%e6%8c%87%e3%81%99%e3%81%af100%e6%ad%b3%ef%bc%81-2","status":"publish","type":"post","link":"https:\/\/unmixlove.com\/en\/archives\/2287","title":{"rendered":"100 Years Of Pure Beauty For Mahoko Hyogo"},"content":{"rendered":"

\u7f8e\u5bb9\u306f\u5973\u6027\u3092\u30ef\u30af\u30ef\u30af\u3055\u305b\u308b\u3082\u306e<\/strong><\/h3>\n

On The Boundary Breaking Biteki\u00a0<\/em><\/strong><\/h3>\n

Yasuo\u3000<\/strong>You\u2019ve been working in Shogakukan\u2019s beauty department for a long time.<\/p>\n

Mahoko\u3000<\/strong>Yes, for thirty years now. Two years after joining the company, I became head of beauty for CanCam. It was then that I met Kayoko Amano<\/a>, the miraculous sixty-three year old editor, and gradually began learning the ropes. Kayoko\u2019s columns became incredibly popular, and readers invested more and more in her ideas. In 2001, Biteki <\/em>was born.<\/em> Sixteen years later, I left my editor-in-chief position there, and now focus more on the publishing side of things.\u00a0<\/p>\n\n\n

\"\"
Biteki magazine August <\/a> <\/figcaption><\/figure><\/div>\n\n\n

Yasuo\u3000<\/strong>At that time, beauty magazines were a completely new genre in Japan, and before them I always thought that beauty was just another part of fashion. That magazine definitely shifted women\u2019s interest and changed the game.\u00a0<\/p>\n

Mahoko\u3000<\/strong>That may very well be true. At Biteki<\/em>, I wanted to share step-by-step knowledge so that way our readers could emulate exactly what they saw on the page. Biteki <\/em>made beauty seem fun, exciting, and different.\u00a0<\/p>\n

Yasuo\u3000<\/strong>I noticed how amazing your skin is while doing your makeup today.\u00a0<\/p>\n

Mahoko\u3000<\/strong>Thanks so much, but it\u2019s not really anything to brag about! I\u2019ve been working in the world of beauty for nearly thirty years now, but there\u2019s still so much I don\u2019t know. I often hear stories from people about certain treatments and products and if I think they make sense for me, then I\u2019ll try them out. I\u2019m pretty devoted to Kayoko\u2019s method.\u00a0<\/p>\n

Yasuo\u3000<\/strong>I love your enduring enthusiasm for progress despite all of the years you\u2019ve been working. Ideas surrounding beauty have changed so much in the last decade and a half, and it\u2019s important to stay up to date on what\u2019s trending.\u00a0<\/p>\n

Mahoko\u3000<\/strong>When I was in college, covering one\u2019s face with layers of foundation was quite common. Finished looks are so completely different in this day and age, especially when it comes to base makeup.\u00a0<\/p>\n

Yasuo\u3000<\/strong>It\u2019s less about covering up the outside and more about revealing the inside. Several decades ago, makeup was a much more methodical process, but now elements of experimentation and play are becoming much more common. Highlighting the individual\u2019s unique features is the end goal, and it makes makeup so much more enjoyable.\u00a0<\/p>\n

Mahoko\u3000<\/strong>I can see that\u2019s unmixlove\u2019s main message. Everyone is certainly beautiful and special in their own way.\u00a0<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

The End Of The \u201cTrend?\u201d<\/strong><\/h3>\n

Mahoko\u3000<\/strong>Although I left my role at Biteki <\/em>three years ago, I\u2019m sensing a social change, particularly when it comes to contemporary fashion. These days, women are aware of trends, but don\u2019t let them totally guide their personal style.\u00a0<\/p>\n

Yasuo\u3000<\/strong>I think the newest change to the beauty industry is the emphasis on makeup as a form of positive self-expression.\u00a0<\/p>\n

Mahoko\u3000<\/strong>After the Great East Japan Earthquake happened, there was a massive shift towards a more natural, or \u201cnudie\u201d look. I wonder what COVID-19 will influence.\u00a0<\/p>\n

Yasuo\u3000<\/strong>In my case, I lived in NY, so September 11th was a big turning point. Shocking events always bring about great amounts of change.\u00a0<\/p>\n

Mahoko\u3000<\/strong>Even before COVID-19, I began hearing more about \u201cclean beauty\u201d and \u201cSDG\u2019s.\u201d I\u2019m curious to see how that movement unfolds.\u00a0<\/p>\n

Yasuo\u3000<\/strong>COVID-19 anxiety and its resulting lifestyle changes are definitely going to shift the future. I hope more positive messages will spread, and that clean beauty will become more of a priority.\u00a0\u00a0<\/p>\n

Mahoko\u3000<\/strong>You\u2019re right. It\u2019s all about getting rid of unnecessary things and searching for transparency, comfort, and optimism.\u00a0<\/p>\n

Yasuo\u3000<\/strong>In a weird way, COVID-19 has definitely forced people to reflect inward a little bit more. Change can come at any time, so you\u2019ve got to be more sincere and start embracing yourself as you are.<\/p>\n

Mahoko\u3000<\/strong>Staying true to yourself is one of life\u2019s greatest challenges. It\u2019s definitely easier said than done.<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

A Woman\u2019s Work Is Never Finished<\/strong><\/h3>\n

Mahoko\u3000<\/strong>Women are such resilient creatures. I want to work as long as I can and live until I\u2019m one hundred years old. I think my grandmother-in-law inspired me. She died last year at hundred and eight years old. After she turned one hundred, she began staying at home more and more, but for much of her life she was very active and energetic. She adored my daughter, her great granddaughter, and said she wanted to stay healthy so she could visit us in Tokyo. Eating well and maintaining her complexion were her top priorities. She definitely showed me that beauty and vitality are connected.\u00a0<\/p>\n

Yasuo\u3000<\/strong>Genuinely wanting to live is a huge part of getting older. I know my own mother was trying very hard at that.<\/p>\n

Mahoko\u3000<\/strong>Some people get taken aback when I tell them I want to live to be one hundred. Aging is a complicated subject, and everyone has mixed opinions on it. It was amazing to see my grandmother-in-law age so gracefully and spiritually. Unfortunately, many people are not blessed with the same experience and therefore view aging as a scary and demoralizing process.\u00a0\u00a0<\/p>\n

People don\u2019t want their loved ones to view them as ugly, dirty, or burdensome. Still, I believe it\u2019s important to avoid negative perceptions of aging as much as possible.\u00a0<\/p>\n

Yasuo\u3000<\/strong>Right, we need to change generational biases against aging and instead work to embrace what\u2019s natural. It needs to become a topic of positivity and hope.<\/p>\n

Mahoko\u3000<\/strong>People have this false impression that life dulls with age, particularly because you can\u2019t do the same things as when you were young. I don\u2019t know how I\u2019ll feel until I get to that specific age, but I have faith that life is fun at all stages, and you don\u2019t really know what you\u2019re missing out on until you get there.\u00a0<\/p>\n

Yasuo\u3000<\/strong>Certainly, many benefits come with age as well. Shortly after I turned forty my eyesight began deteriorating, and as a result my makeup has become less precise. When I couldn\u2019t apply eyeliner or eyelashes in the same ways as before, I was so frustrated with myself. I eventually realized with that age came a certain wisdom that I didn\u2019t have before.\u00a0<\/p>\n

Mahoko\u3000<\/strong>Now, I see things a little more calmly and clearly. I can\u2019t do my work as quickly, nor can I handle the same volume of it, but it\u2019s easier to see the world from a bird\u2019s eye view perspective and not let the little things get to me. It\u2019s a whole new mindset.<\/p>\n

Yasuo<\/strong>\u3000We want to encourage our readers to embrace change, whether it be physical, mental, or spiritual. People need to find beauty in who they are and what they are becoming.<\/p>\n

Mahoko\u3000<\/strong>Right, and that search is not about changing your makeup or even searching for an entirely new you. Kayoko [Amano] and I discuss this idea a lot. I admire her so much, and her positive mindset towards aging has really made a big impact on me. She completely shines at the age of sixty-three.\u00a0<\/p>\n

Yasuo\u3000<\/strong>In order to live life to the fullest, we have to believe that we shine at each and every age.\u00a0 Humans are naturally born with insecurities that only become more intense as we grow old. The greatest challenge that life can offer us is the road to self-acceptance.\u00a0<\/p>\n

Mahoko\u3000<\/strong>That\u2019s true, but still, it\u2019s a hard challenge! If you don\u2019t start liking yourself young, then it only gets harder as you age.\u00a0 Even gorgeous models and actresses have insecurities.\u00a0<\/p>\n

Yasuo<\/strong>\u3000You never truly know what another person is going through. What you perceive to be your greatest flaw might be someone else\u2019s favorite part of you! If your mouth is small, then compare it to the sweet smile of a little baby. If your eyes are small, then think of how overjoyed you must seem when your eyes close from laughter! Challenge yourself to shift the negative to positive. Self-acceptance is a journey that you must choose to embark on yourself.\u00a0<\/p>\n

Mahoko\u3000<\/strong>That\u2019s really good. Nobody\u2019s perfect, and absolutely nobody likes every single part of themselves!<\/p>\n

Yasuo<\/strong>\u3000It may seem silly, but complimenting yourself is important. It can really influence the ways in which you perceive yourself.\u00a0\u00a0<\/p>\n

\u00a0<\/p>\n

Mahoko Hyogo\u2019s Must-Haves<\/strong><\/h3>\n

Yasuo\u3000<\/strong>As a professional beauty guru, what are some of your favorite items?\u00a0<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Mahoko\u3000<\/strong>I always joke that I plan to live until I\u2019m one-hundred years old, so I\u2019m really preoccupied with my physical health and inner beauty. Every day, I drink a packet of organic tea prescribed by the BHY<\/a> clinic, which was created by a Japanese medicinary who specializes in Chinese practices. We met after they published a book from Biteki<\/em>. The tea is cold pressed with herbs and uses the principles of Kampo. I also go to the clinic once every two months for holistic medicine treatments that emphasize the power of five organs. I believe it helps enhance my immunity and balance my body\u2019s natural cycle.\u00a0<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Mahoko\u3000<\/strong>Lypo-C\u2019s Vitamin C supplements<\/a> are also a part of my morning routine. They\u2019re really great for combating colds, hay fever, UV rays, sunburns, and dull skin. Not only that, but the lipocapsule container makes it highly absorbable into the body.\u00a0 I\u2019ll double up on capsules whenever I feel a cold coming on.\u00a0<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Mahoko\u3000<\/strong>Banford\u2019s pillow mist <\/a>is a nightly must. Right before I go to sleep, I spray it onto my pillow and let the aromas of lavender, marjoram, and frankincense calm me. I definitely feel like it helps improve my sleep.<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Mahoko\u3000<\/strong>After shampooing in the bath, I\u2019ll massage Kerastase’s<\/a> Adjuness<\/u> scalp treatment into my forehead\u2019s hairline, mainly around the ears and crown. When the body is warmed, the synergistic effect improves blood circulation, which helps to loosen the scalp. My very trustworthy salon recommended it to me, and also told me that it helps prevent gray hairs.\u00a0<\/p>\n\n\n

\"\"<\/figure><\/div>\n\n\n

Mahoko\u3000<\/strong>I\u2019ve been using the Refa<\/a> for almost two years now. I\u2019m worried about a slacking face line, so I use it every morning around my chin, legal lines, cheeks and forehead. It\u2019s great for reaching even the smallest of areas.<\/p>\n

Even in the age of working remotely, we never stop interacting with others. I feel like my beauty routine helps keep me grounded and gives me a sense of purpose. I may never be twenty years old again, but I still want to be able to face the world with confidence. It may be for a meeting through a screen, but I\u2019m still keeping up my regimen!<\/p>\n

\u00a0<\/p>\n

Photos \/ Interview : Yasuo Yoshikawa
Text : Mikako Koyama
Location\uff1aMI CAFETO Caf\u00e9 & Brasserie Hitotsubashi<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u7f8e\u5bb9\u306f\u5973\u6027\u3092\u30ef\u30af\u30ef\u30af\u3055\u305b\u308b\u3082\u306e On The Boundary Breaking Biteki\u00a0 Yasuo\u3000You\u2019ve been working in Shogakukan\u2019s beauty department for a long time. Mahoko\u3000Yes, for thirty years now. Two years after joining the company, I became head of beauty for CanCam. It was then that I met Kayoko Amano, the miraculous sixty-three year old editor, and gradually began learning the ropes. Kayoko\u2019s columns became incredibly popular, and readers invested more and more in her ideas. In 2001, Biteki was born. Sixteen years later, I left my editor-in-chief position there, and now focus more on the publishing side of things.\u00a0 Yasuo\u3000At that time, beauty magazines were a completely new genre in Japan, and before them I always thought that beauty was just another part of fashion. That magazine definitely shifted women\u2019s interest and changed the game.\u00a0 Mahoko\u3000That may very well be true. At Biteki, I wanted to share step-by-step knowledge so that way our readers could emulate exactly what they saw on the page. Biteki made beauty seem fun, exciting, and different.\u00a0 Yasuo\u3000I noticed how amazing your skin is while doing your makeup today.\u00a0 Mahoko\u3000Thanks so much, but it\u2019s not really anything to brag about! I\u2019ve been working in the world of beauty for nearly thirty years now, but there\u2019s still so much I don\u2019t know. I often hear stories from people about certain treatments and products and if I think they make sense for me, then I\u2019ll try them out. I\u2019m pretty devoted to Kayoko\u2019s method.\u00a0 Yasuo\u3000I love your enduring enthusiasm for progress despite all of the years you\u2019ve been working. Ideas surrounding beauty have changed so much in the last decade and a half, and it\u2019s important to stay up to date on what\u2019s trending.\u00a0 Mahoko\u3000When I was in college, covering one\u2019s face with layers of foundation was quite common. Finished looks are so completely different in this day and age, especially when it comes to base makeup.\u00a0 Yasuo\u3000It\u2019s less about covering up the outside and more about revealing the inside. Several decades ago, makeup was a much more methodical process, but now elements of experimentation and play are becoming much more common. Highlighting the individual\u2019s unique features is the end goal, and it makes makeup so much more enjoyable.\u00a0 Mahoko\u3000I can see that\u2019s unmixlove\u2019s main message. Everyone is certainly beautiful and special in their own way.\u00a0 The End Of The \u201cTrend?\u201d Mahoko\u3000Although I left my role at Biteki three years ago, I\u2019m sensing a social change, particularly when it comes to contemporary fashion. These days, women are aware of trends, but don\u2019t let them totally guide their personal style.\u00a0 Yasuo\u3000I think the newest change to the beauty industry is the emphasis on makeup as a form of positive self-expression.\u00a0 Mahoko\u3000After the Great East Japan Earthquake happened, there was a massive shift towards a more natural, or \u201cnudie\u201d look. I wonder what COVID-19 will influence.\u00a0 Yasuo\u3000In my case, I lived in NY, so September 11th was a big turning point. Shocking events always bring about great amounts of change.\u00a0 Mahoko\u3000Even before COVID-19, I began hearing more about \u201cclean beauty\u201d and \u201cSDG\u2019s.\u201d I\u2019m curious to see how that movement unfolds.\u00a0 Yasuo\u3000COVID-19 anxiety and its resulting lifestyle changes are definitely going to shift the future. I hope more positive messages will spread, and that clean beauty will become more of a priority.\u00a0\u00a0 Mahoko\u3000You\u2019re right. It\u2019s all about getting rid of unnecessary things and searching for transparency, comfort, and optimism.\u00a0 Yasuo\u3000In a weird way, COVID-19 has definitely forced people to reflect inward a little bit more. Change can come at any time, so you\u2019ve got to be more sincere and start embracing yourself as you are. Mahoko\u3000Staying true to yourself is one of life\u2019s greatest challenges. It\u2019s definitely easier said than done. A Woman\u2019s Work Is Never Finished Mahoko\u3000Women are such resilient creatures. I want to work as long as I can and live until I\u2019m one hundred years old. I think my grandmother-in-law inspired me. She died last year at hundred and eight years old. After she turned one hundred, she began staying at home more and more, but for much of her life she was very active and energetic. She adored my daughter, her great granddaughter, and said she wanted to stay healthy so she could visit us in Tokyo. Eating well and maintaining her complexion were her top priorities. She definitely showed me that beauty and vitality are connected.\u00a0 Yasuo\u3000Genuinely wanting to live is a huge part of getting older. I know my own mother was trying very hard at that. Mahoko\u3000Some people get taken aback when I tell them I want to live to be one hundred. Aging is a complicated subject, and everyone has mixed opinions on it. It was amazing to see my grandmother-in-law age so gracefully and spiritually. Unfortunately, many people are not blessed with the same experience and therefore view aging as a scary and demoralizing process.\u00a0\u00a0 People don\u2019t want their loved ones to view them as ugly, dirty, or burdensome. Still, I believe it\u2019s important to avoid negative perceptions of aging as much as possible.\u00a0 Yasuo\u3000Right, we need to change generational biases against aging and instead work to embrace what\u2019s natural. It needs to become a topic of positivity and hope. Mahoko\u3000People have this false impression that life dulls with age, particularly because you can\u2019t do the same things as when you were young. I don\u2019t know how I\u2019ll feel until I get to that specific age, but I have faith that life is fun at all stages, and you don\u2019t really know what you\u2019re missing out on until you get there.\u00a0 Yasuo\u3000Certainly, many benefits come with age as well. Shortly after I turned forty my eyesight began deteriorating, and as a result my makeup has become less precise. When I couldn\u2019t apply eyeliner or eyelashes in the same ways as before, I was so frustrated with myself. I eventually realized with that age came a certain wisdom that I didn\u2019t have before.\u00a0 Mahoko\u3000Now, I see things a little more calmly and clearly. I can\u2019t do my work as quickly, nor can I handle the same volume of it, but it\u2019s easier to see the world from a bird\u2019s eye view perspective and not let the little things get to me. It\u2019s a whole new mindset. Yasuo\u3000We want to encourage our readers to embrace change, whether it be physical, mental, or spiritual. People need to find beauty in who they are and what they are becoming. Mahoko\u3000Right, and that search is not about changing your makeup or even searching for an entirely new you. Kayoko [Amano] and I discuss this idea a lot. I admire her so much, and her positive mindset towards aging has really made a big impact on me. She completely shines at the age of sixty-three.\u00a0 Yasuo\u3000In order to live life to the fullest, we have to believe that we shine at each and every age.\u00a0 Humans are naturally born with insecurities that only become more intense as we grow old. The greatest challenge that life can offer us is the road to self-acceptance.\u00a0 Mahoko\u3000That\u2019s true, but still, it\u2019s a hard challenge! If you don\u2019t start liking yourself young, then it only gets harder as you age.\u00a0 Even gorgeous models and actresses have insecurities.\u00a0 Yasuo\u3000You never truly know what another person is going through. What you perceive to be your greatest flaw might be someone else\u2019s favorite part of you! If your mouth is small, then compare it to the sweet smile of a little baby. If your eyes are small, then think of how overjoyed you must seem when your eyes close from laughter! Challenge yourself to shift the negative to positive. Self-acceptance is a journey that you must choose to embark on yourself.\u00a0 Mahoko\u3000That\u2019s really good. Nobody\u2019s perfect, and absolutely nobody likes every single part of themselves! Yasuo\u3000It may seem silly, but complimenting yourself is important. It can really influence the ways in which you perceive yourself.\u00a0\u00a0 \u00a0 Mahoko Hyogo\u2019s Must-Haves Yasuo\u3000As a professional beauty guru, what are some of your favorite items?\u00a0 Mahoko\u3000I always joke that I plan to live until I\u2019m one-hundred years old, so I\u2019m really preoccupied with my physical health and inner beauty. Every day, I drink a packet of organic tea prescribed by the BHY clinic, which was created by a Japanese medicinary who specializes in Chinese practices. We met after they published a book from Biteki. The tea is cold pressed with herbs and uses the principles of Kampo. I also go to the clinic once every two months for holistic medicine treatments that emphasize the power of five organs. I believe it helps enhance my immunity and balance my body\u2019s natural cycle.\u00a0 Mahoko\u3000Lypo-C\u2019s Vitamin C supplements are also a part of my morning routine. They\u2019re really great for combating colds, hay fever, UV rays, sunburns, and dull skin. Not only that, but the lipocapsule container makes it highly absorbable into the body.\u00a0 I\u2019ll double up on capsules whenever I feel a cold coming on.\u00a0 Mahoko\u3000Banford\u2019s pillow mist is a nightly must. Right before I go to sleep, I spray it onto my pillow and let the aromas of lavender, marjoram, and frankincense calm me. I definitely feel like it helps improve my sleep. Mahoko\u3000After shampooing in the bath, I\u2019ll massage Kerastase’s Adjuness scalp treatment into my forehead\u2019s hairline, mainly around the ears and crown. When the body is warmed, the synergistic effect improves blood circulation, which helps to loosen the scalp. My very trustworthy salon recommended it to me, and also told me that it helps prevent gray hairs.\u00a0 Mahoko\u3000I\u2019ve been using the Refa for almost two years now. I\u2019m worried about a slacking face line, so I use it every morning around my chin, legal lines, cheeks and forehead. It\u2019s great for reaching even the smallest of areas. Even in the age of working remotely, we never stop interacting with others. I feel like my beauty routine helps keep me grounded and gives me a sense of purpose. I may never be twenty years old again, but I still want to be able to face the world with confidence. It may be for a meeting through a screen, but I\u2019m still keeping up my regimen! \u00a0 Photos \/ Interview : Yasuo YoshikawaText : Mikako KoyamaLocation\uff1aMI CAFETO Caf\u00e9 & Brasserie Hitotsubashi<\/p>\n","protected":false},"author":1,"featured_media":2226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","_locale":"en_US","_original_post":"2224"},"categories":[5,8],"tags":[55,61,72,71,54],"_links":{"self":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2287"}],"collection":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/comments?post=2287"}],"version-history":[{"count":4,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2287\/revisions"}],"predecessor-version":[{"id":2291,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/2287\/revisions\/2291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media\/2226"}],"wp:attachment":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media?parent=2287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/categories?post=2287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/tags?post=2287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}