Yasuo Yoshikawa(YY)<\/strong> So, what is it like owning a hair salon? <\/p>\n Shinichi Fuyuki (SF)<\/strong> I worked at Hair Dimension as a salon director and manager before it went out of business. After it closed, some of my fellow colleagues and I started our new salon, Sui.<\/p>\n YY <\/strong>In the 90\u2019s, I watched this reality TV show where hairstylists show off their techniques as they competed against one another. Hair Dimension was a breeding ground for cutting edge styles, and a lot of that was thanks to the innovative techniques of the stylists. During that time period, they were trend-setters. <\/p>\n SF <\/strong>Yes, that was when the idea of the \u2018charismatic hair stylist\u2019 was all the rage within the industry. A stylist would become well known for a particular cut or style, and they would then offer it to all of their customers. This type of marketing was incredibly profitable for hair salons. Over time, we\u2019ve gone through many trends. I remember the mushroom cut, the perms of the 80\u2019s, and eventually the \u201cnatural beach hair\u201d look. What\u2019s it like in New York? What\u2019s trending right now? <\/p>\n YY <\/strong>Trends are harder to spot in New York because people sport so many different hairstyles.<\/p>\n SF <\/strong>It\u2019s the opposite here in Tokyo. Everyone has very similar, trend-oriented haircuts in this corner of town. <\/p>\n YY <\/strong>New York is so focused on self-expression\u2014people enjoy experimenting with trends and keeping up with current styles. Although some may go for more outlandish or wild looks, the no-makeup makeup look is also super popular as well. <\/p>\n I feel like the whole hair salon and styling industry has changed rapidly over the past few decades. What caused such a shift? <\/p>\n SF <\/strong>It\u2019s all marketing. For both the private salon owner and the entire industry itself, what\u2019s new is what\u2019s profitable. But eventually, trends become old and must fade out. I want something more for both my own work and my customers. There are salons in the area that have been around for a long time, and they just do their thing. They\u2019re not particularly influenced by trends. I really look up to that. They\u2019re kind of like what you told me about style in New York, and how the people there interpret trends in their own ways. That\u2019s how I want my salon to be, although in Tokyo, people really emphasize what\u2019s \u201ctrendy\u201d. We\u2019re always looking for the next big thing. Despite all of this, I want to stay true to my aesthetic, and enjoy my own beliefs about beauty and lifestyle.<\/p>\n <\/p>\n YY<\/strong> How do you interact with your female clientele?<\/p>\n SF <\/strong>I want to create hair and makeup styles that suit their personality and image. I start off by observing their mannerisms, their expressions, and the ways that they touch their hair. These cues help inspire me to create something in line with the woman\u2019s ethos. I want to bring out her inner personality, and not just her surface level. Her character must shine through first and foremost, because I believe that the inner beauty of a woman is the most alluring.<\/p>\n\n\n YY <\/strong>There are some actresses you\u2019ve worked with for many years. What\u2019s it like working with them for a long-term basis? Do you ever feel like you\u2019ve run out of ideas to use?<\/p>\n SF <\/strong>Yes, that can happen. So, I then look at it as a collaboration, and we explore new options together. <\/p>\n YY <\/strong>Trends change, and even your own taste can change overtime. Playing around with what you feel in the moment can be much more fun. <\/p>\n SF <\/strong>You learn a lot working with actresses, especially as they age. As I\u2019ve observed these changes, I\u2019ve realized the importance of maintaining beautiful hair and skin throughout your entire life. For example, the natural dewy skin that you describe in your book is something that I think about often nowadays. Before that, many others and I believed that fully covered, made-up skin was the perfect look. Since then, I\u2019ve come a long way, and I feel like I\u2019ve finally arrived at my vision of what I like.<\/p>\n But I can\u2019t believe you\u2019ve been doing this no-makeup makeup look for nearly twenty years. What was it like when you introduced this idea at New York Fashion Week?<\/p>\n YY <\/strong>It was unbelievable. At the time, I was doing something that no one else was doing, so I went to NY because I believed in the technique and my philosophy behind it. <\/p>\n <\/p>\n YY <\/strong>What does Omotesando mean to you?<\/p>\n SF <\/strong>I came here from Nara, and always knew that I wanted to immerse my lifestyle in Omotesando. It\u2019s become my second home. I always dreamed about opening a salon here, and now I have one in a quiet little corner of the street. I\u2019ve always wanted to create in an environment that is serene. Most of our customers are sophisticated women. So naturally, our salon is not about churning things out in volume, rather we offer latest innovations that is high in quality, gentle on hair. We want it to be long standing and known for quality and service.<\/p>\n\n\n YY<\/strong> You must get customers of all ages.<\/p>\n SF <\/strong>A lot of our work centers around accommodating our customers throughout all stages of life. I can remember a few great examples. <\/p>\n A woman in her 70\u2019s came in the other day and asked to make her look \u201cbeautiful.\u201d She comes to us on a regular basis for maintenance treatments, so her hair has incredible vitality. Coming to our salon is an enjoyable part of her hair care routine. <\/p>\n And once, a little five-year-old girl came into our salon with her mother. Years later, she came back to visit us as a teenager, and she was so much more grown up. <\/p>\n We also specialize in guiding women through a variety of physical transformations. When women start reaching their 30\u2019s, their hair and body begins to change. We recommend products that help fit that shift. Our work should bring them a sense of joy about their changing selves. It\u2019s rewarding to be able to see people as they evolve throughout life. <\/p>\n <\/p>\n SF<\/strong> I was blessed to be mentored by so many great people throughout my career. In return, I strive to educate the younger generation. Even though our business is rapidly expanding, it\u2019s important to keep high quality products and innovation at the center of our store\u2019s narrative. I want to continue hiring great staff members. <\/p>\n I also want to make hair products of my own. It\u2019s been on my mind for some time now. <\/p>\n I come from a family of farmers. I grew up watching my grandparents grow things in tune with nature, and therefore have a lot of respect for nature. My goal is to create natural hair products using ingredients sourced by farmers in Japan.<\/p>\n YY<\/strong> It\u2019s amazing how much your upbringing inspires you. <\/p>\n SF <\/strong>I sincerely believe that I can enhance and nurture a woman\u2019s true beauty by being gentle and understanding. Thinking about my ever-growing vision and dreams for the future is really exciting.<\/p>\n <\/p>\n \u201cI\u2019m always mesmerized by women\u2019s beauty. Whether I\u2019m on set or at my salon, I strive to create an atmosphere of comfort in order to make my clients feel good. Chatting with them as I go about my work allows them to just relax. I want to help them feel beautiful.\u201d What Goes Down at My Salon Yasuo Yoshikawa(YY) So, what is it like owning a hair salon? Shinichi Fuyuki (SF) I worked at Hair Dimension as a salon director and manager before it went out of business. After it closed, some of my fellow colleagues and I started our new salon, Sui. YY In the 90\u2019s, I watched this reality TV show where hairstylists show off their techniques as they competed against one another. Hair Dimension was a breeding ground for cutting edge styles, and a lot of that was thanks to the innovative techniques of the stylists. During that time period, they were trend-setters. SF Yes, that was when the idea of the \u2018charismatic hair stylist\u2019 was all the rage within the industry. A stylist would become well known for a particular cut or style, and they would then offer it to all of their customers. This type of marketing was incredibly profitable for hair salons. Over time, we\u2019ve gone through many trends. I remember the mushroom cut, the perms of the 80\u2019s, and eventually the \u201cnatural beach hair\u201d look. What\u2019s it like in New York? What\u2019s trending right now? YY Trends are harder to spot in New York because people sport so many different hairstyles. SF It\u2019s the opposite here in Tokyo. Everyone has very similar, trend-oriented haircuts in this corner of town. YY New York is so focused on self-expression\u2014people enjoy experimenting with trends and keeping up with current styles. Although some may go for more outlandish or wild looks, the no-makeup makeup look is also super popular as well. I feel like the whole hair salon and styling industry has changed rapidly over the past few decades. What caused such a shift? SF It\u2019s all marketing. For both the private salon owner and the entire industry itself, what\u2019s new is what\u2019s profitable. But eventually, trends become old and must fade out. I want something more for both my own work and my customers. There are salons in the area that have been around for a long time, and they just do their thing. They\u2019re not particularly influenced by trends. I really look up to that. They\u2019re kind of like what you told me about style in New York, and how the people there interpret trends in their own ways. That\u2019s how I want my salon to be, although in Tokyo, people really emphasize what\u2019s \u201ctrendy\u201d. We\u2019re always looking for the next big thing. Despite all of this, I want to stay true to my aesthetic, and enjoy my own beliefs about beauty and lifestyle. Let Your Feelings Guide You YY How do you interact with your female clientele? SF I want to create hair and makeup styles that suit their personality and image. I start off by observing their mannerisms, their expressions, and the ways that they touch their hair. These cues help inspire me to create something in line with the woman\u2019s ethos. I want to bring out her inner personality, and not just her surface level. Her character must shine through first and foremost, because I believe that the inner beauty of a woman is the most alluring. YY There are some actresses you\u2019ve worked with for many years. What\u2019s it like working with them for a long-term basis? Do you ever feel like you\u2019ve run out of ideas to use? SF Yes, that can happen. So, I then look at it as a collaboration, and we explore new options together. YY Trends change, and even your own taste can change overtime. Playing around with what you feel in the moment can be much more fun. SF You learn a lot working with actresses, especially as they age. As I\u2019ve observed these changes, I\u2019ve realized the importance of maintaining beautiful hair and skin throughout your entire life. For example, the natural dewy skin that you describe in your book is something that I think about often nowadays. Before that, many others and I believed that fully covered, made-up skin was the perfect look. Since then, I\u2019ve come a long way, and I feel like I\u2019ve finally arrived at my vision of what I like. But I can\u2019t believe you\u2019ve been doing this no-makeup makeup look for nearly twenty years. What was it like when you introduced this idea at New York Fashion Week? YY It was unbelievable. At the time, I was doing something that no one else was doing, so I went to NY because I believed in the technique and my philosophy behind it. Omotesando: A Land of Beauty YY What does Omotesando mean to you? SF I came here from Nara, and always knew that I wanted to immerse my lifestyle in Omotesando. It\u2019s become my second home. I always dreamed about opening a salon here, and now I have one in a quiet little corner of the street. I\u2019ve always wanted to create in an environment that is serene. Most of our customers are sophisticated women. So naturally, our salon is not about churning things out in volume, rather we offer latest innovations that is high in quality, gentle on hair. We want it to be long standing and known for quality and service. YY You must get customers of all ages. SF A lot of our work centers around accommodating our customers throughout all stages of life. I can remember a few great examples. A woman in her 70\u2019s came in the other day and asked to make her look \u201cbeautiful.\u201d She comes to us on a regular basis for maintenance treatments, so her hair has incredible vitality. Coming to our salon is an enjoyable part of her hair care routine. And once, a little five-year-old girl came into our salon with her mother. Years later, she came back to visit us as a teenager, and she was so much more grown up. We also specialize in guiding women through a variety of physical transformations. When women start reaching their 30\u2019s, their hair and body begins to change. We recommend products that help fit that shift. Our work should bring them a sense of joy about their changing selves. It\u2019s rewarding to be able to see people as they evolve throughout life. An All-Natural Vision SF I was blessed to be mentored by so many great people throughout my career. In return, I strive to educate the younger generation. Even though our business is rapidly expanding, it\u2019s important to keep high quality products and innovation at the center of our store\u2019s narrative. I want to continue hiring great staff members. I also want to make hair products of my own. It\u2019s been on my mind for some time now. I come from a family of farmers. I grew up watching my grandparents grow things in tune with nature, and therefore have a lot of respect for nature. My goal is to create natural hair products using ingredients sourced by farmers in Japan. YY It\u2019s amazing how much your upbringing inspires you. SF I sincerely believe that I can enhance and nurture a woman\u2019s true beauty by being gentle and understanding. Thinking about my ever-growing vision and dreams for the future is really exciting. Photos : Yasuo Yoshikawa Interview\u30fbText : Yasuo Yoshikawa<\/p>\n","protected":false},"author":1,"featured_media":1255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","_locale":"en_US","_original_post":"1248"},"categories":[5,8],"tags":[],"_links":{"self":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/1260"}],"collection":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":10,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1283,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media\/1255"}],"wp:attachment":[{"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unmixlove.com\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Let Your Feelings Guide You<\/h3>\n
![\"\"](\"https:\/\/unmixlove.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-04-26-at-11.10.07-AM-1-1-1024x641.jpg\")
<\/figure>\n\n\nOmotesando: A Land of Beauty<\/h3>\n
![\"\"](\"https:\/\/unmixlove.com\/wp-content\/uploads\/2019\/11\/fuyuki_image_03-1024x709.jpg\")
Zenkoji Temple\u30fbShibuya-ku Jingumae Omotesando<\/figcaption><\/figure>\n\n\nAn All-Natural Vision<\/h3>\n